KUDOS TO AIR NEWS: Years back I was a regular listener of AIR news at daily 9-9:30 PM. Initially I started listening to it to improve my English speaking skill and later addicted to the social content of it. It is just a voice with no visual, still most effective presenter of social situations. The spot light program with eminent people from different strata of the society is designed in such a way it helps to give comprehensive picture on the topic of discussion to the listener. Now, we have many visual news channels are available, but I don't find a good reason to praise them. In All India Radio news content I never felt about something that should not be presented to the public. In our visual channels it is more futile content than useful. I don't have intention of pointing wrong finger to our media people because most of the public is not interested in watching what is relevant to society and social benefits. So media is running towards chasing the minds of public for their TRP ratings.Every society has great impact on it's social conduct by news and entertainment media. Here we can't think of entertainment media to be responsible on it's content towards the society, it has already ruined the best flavors our culture and tradition. But, the news media which should act as informative agent is also moving towards entertainment area. Media has the great ability of changing the society either towards constructive patch or towards destructive patch. Media should act like a strong pillar to the society to ensure the strength of good conduct. If the pillar compromises with negative interests then the evil effects are obvious to prevail. People should derive inspiration and confidence from the media. The ratification of each and every presentation is more important for social validity. It should act as front runner towards building a great culture.
***A BEST MEDIA IS TO BUILD A BETTER SOCIETY***
***A BEST MEDIA IS TO BUILD A BETTER SOCIETY***
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